Urban Decay is a popular American cosmetics brand that began nearly 20 years ago. It was a time when, as Urban Decay put it “pink, red and beige enslaved the prestige beauty market”.
Flying in the face of this monopoly, Sandy Lerner made a bold decision: if the cosmetic industry’s “big boys” couldn’t satisfy her alternative makeup tastes, she’d satisfy them herself. Sandy teamed up with business partner WendeZomnir and the pair created Urban Decay in 1996 with a line of 10 lipsticks and 12 nail enamels.
The collection was inspired by seedier facets of the urban landscape, and the products bore ground-breaking names like Roach, Smog, Rust, Oil Slick and Acid Rain. It all began to fuel the revolution of having a bit of excitement and self-expression in your everyday makeup.
Today the company continues to grow and prove that makeup wearers everywhere crave alternatives, hence our longevity well past the death of ’90s grunge. They’re now stocked in everywhere from Sephora to Macy’s, as well as the online pages of beauty.com and an ever growing number of retailers across the world.
So if you crave a little excitement in your beauty routine and want to express yourself a little more, then why not do so with one of Urban Decay’s bold products? Where once the name Urban Decay seemed like a crazy name for a makeup company, it has now become a permanent fixture for both women and girls alike.
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