Expires 31/12/2026
NOW does not currently offer a dedicated NHS discount or a Blue Light Card scheme. NHS staff can access the same promotional deals as all customers, including free trial offers and discounted memberships for new subscribers. Current deals are shown in the widgets above.
Does NOW offer an NHS discount
There is no verified NHS or Blue Light Card discount available through NOW at the time of writing. The platform does not operate a staff pricing scheme. New customer promotions, which can include discounted or free trial periods, are the main route to savings on a NOW membership.
What is NOW and how does it work
NOW is a streaming service owned by Sky that provides access to Sky content without requiring a satellite dish or a long-term contract. Memberships are available on a rolling monthly basis and can be cancelled at any time. This makes it a flexible alternative to a full Sky subscription for people who want access to specific content without committing to a 24-month deal.
NOW memberships are split into three main categories: Entertainment, covering dramas, box sets and Sky Atlantic content; Cinema, covering the Sky Cinema library of films; and Sports, covering Sky Sports channels including Premier League football, Formula 1, cricket and golf. Each membership can be taken separately or combined.
NOW Entertainment membership
The Entertainment membership gives access to Sky Atlantic, Sky Max and Sky Comedy, along with a large back catalogue of box sets and series. Content includes HBO titles distributed through Sky in the UK, as well as Sky originals. The membership is available on a rolling monthly contract with no minimum term.
NOW Sports membership
The Sports membership provides access to all Sky Sports channels, covering Premier League and EFL football, Formula 1, cricket, golf, boxing and more. Day passes are also available for those who only want to watch a specific event rather than committing to a monthly subscription. This makes NOW Sports a useful option for occasional viewers who do not need year-round sports coverage.
NOW Cinema membership
The Cinema membership covers the Sky Cinema channels and on-demand film library, which includes new releases and an archive of older titles across various genres. Films are rotated regularly, and the library is updated as new theatrical releases become available on the platform.
NOW versus a full Sky subscription
A full Sky subscription provides the same content as NOW but includes a set-top box, a longer contract term and a broader range of live channels. NOW is better suited to viewers who want flexibility or who only need one type of content, such as sports or entertainment, rather than a full TV package. NHS staff looking at all options can also compare Virgin Media, BT and other digital TV bundle deals in the TV bundles category.
