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The Boots 70% off sale is an in-store only event that typically runs in January, covering remaining Christmas gift sets and seasonal products at up to 70% off. It is one of the most significant beauty and health sale events of the year on the UK high street.
What the Boots 70% off sale is
The Boots 70% off sale is an in-store clearance event selling remaining Christmas gift sets, seasonal launches, and selected beauty and fragrance products at up to 70% off their original price. The sale is not available online and applies only to stock held at individual Boots locations, meaning the range varies by store depending on what remains after Christmas trading.
When the Boots January sale runs
Boots does not typically announce the exact start date of the 70% off sale in advance. Based on previous years, the sale tends to launch during the final week of January. The Boots website and social media channels on Facebook and Instagram are the most reliable places to watch for a confirmed date announcement, and the Boots NHS discount page will also be updated once confirmed dates are published.
What to expect in the sale
Products in the Boots 70% off sale vary each year and differ between stores. Christmas gift sets, fragrance gift sets, and skincare bundles tend to be the most widely available, with brands including Benefit, No7, and fragrance and lifestyle brands that launched seasonal sets. Makeup gift collections, bath and body sets, and electrical beauty accessories have also appeared in previous sales.
Because stock depends on what each individual store carries, larger stores in busy retail locations tend to have more variety. Not every brand or product will be available at every location.
Making the most of the Boots sale
Arriving on the first day of the sale gives the widest choice, as popular gift sets and fragrance products tend to sell quickly. Arriving early in the morning when the store opens is advisable, particularly at larger Boots locations where queues can form. Planning in advance by noting specific brands or product types to look for helps avoid spending time browsing sections of less interest.
If the first Boots visited has limited stock, checking another nearby location is worth considering, as stock levels vary significantly by store. Using a Boots Advantage Card on sale purchases earns points on the reduced price and any accumulated points can be used as payment at the till, providing a further saving. The Boots NHS discount page covers the confirmed NHS and Blue Light Card discount available at Boots throughout the year.
Expired 20/08/2026
Expired 20/08/2026
