Debenhams Flowers no longer operates. The original Debenhams Flowers service was run by a third-party company called Ecomnova, separate from the Debenhams retail brand. The Debenhams retail chain entered administration and closed all stores in May 2021. The Debenhams brand was subsequently acquired by Boohoo and relaunched as an online fashion retailer. No flower delivery service operates under the Debenhams name.
What happened to Debenhams Flowers
Debenhams Flowers was operated independently of the main Debenhams retail business by Ecomnova, a company that also ran several other gifting and flower websites. When the Debenhams retail chain collapsed and the brand was sold to Boohoo in 2021, the flower delivery service was not part of that deal. The current debenhams.com is a fashion and beauty retail platform with no flower or gifting arm.
Active NHS flower discounts to consider
Several online florists currently offer confirmed NHS and Blue Light discounts. Bloom and Wild provides 15% off for verified NHS staff. Bunches also offers 15% off all orders with a discount code. Both are active and available to NHS and Blue Light Card holders.
Other flower and gift delivery services
For bouquets and gifting without an NHS-specific discount, Appleyard Flowers regularly publishes promotional codes covering percentage discounts and fixed-amount savings. Moonpig covers personalised cards alongside flowers and gifts, with app and reminder-based offers available.
