First Choice NHS Discount: All-Inclusive Deals and TUI Heroes Route

First Choice does not currently offer a specific NHS discount or a Blue Light Card scheme. There is no dedicated rate for healthcare workers on firstchoice.co.uk. The deals shown above are available to all customers and are not NHS-exclusive.

About First Choice

First Choice is a UK tour operator specialising in all-inclusive package holidays. It operates as a subsidiary of TUI Group and sells exclusively online through firstchoice.co.uk, with holidays booked on TUI Airways flights and accommodation, transfers, and meals included as standard.

The range covers beach resorts across the Mediterranean, the Canary Islands, and further afield, with dedicated family-focused options under the Holiday Village and Splashworld brands.

First Choice deals and promotional codes

Current offers are shown at the top of this page. First Choice periodically releases promotional codes that can be applied at checkout, along with sale periods covering last-minute availability and early-bird prices on the following season.

The First Choice app allows bookings to be managed and often surfaces exclusive app-only offers.

First Choice and TUI Heroes for NHS staff

First Choice is part of TUI Group, so NHS and Blue Light workers looking for a confirmed healthcare discount on a TUI-operated holiday can use the TUI Heroes programme instead. That scheme provides exclusive rates for NHS and emergency service staff and applies across TUI holidays rather than specifically through the First Choice brand.

For airport costs, there are also NHS airport parking discounts worth checking before departure. Further package and beach holiday deals are on the Holidays discounts page.